PPHC Remains On Top of Q2 Lobbyist Rankings

WASHINGTON – PPHC maintains its position atop the second quarter LDA Rankings as all three wholly-owned firms rank in the Top 20. Crossroads Strategies, Forbes Tate Partners and Alpine Group Partners each earned spots on the list, with their combined quarterly federal lobbying disclosure revenues reaching $17.1 million.

See the full list as published in Politico’s Influence

PPHC announces interim financial results for the first half of 2022

PPHC interim results for the six months ended 30 June 2022

Strong performance driven by organic revenue growth, high client retention, increased demand for new capabilities and expertise

Washington DC, US, 22 September 2022, Public Policy Holding Company (AIM: PPHC), a leading bi-partisan, full-service US government affairs business, today announces its interim results for the six months ended 30 June 2022, which show continued organic growth and strong trading momentum into the second half.

Financial highlights

*      Strong financial performance, driven by increased activity levels from new and existing clients, with organic revenue growth of 9.6% to $51.7m

*      Underlying EBITDA of $14.4m with underlying EBITDA margin of 27.9%

*      High client retention during the period as PPHC continues to see a high level of mandate from its blue-chip client base for its offerings of public affairs, crisis management, lobbying and issue advocacy, research, and media management services

*      Increased investment in notable new hires across the holding and operating companies following IPO, in line with management’s expectations

*      Strong cash generation with an increase in net cash of 35.2% to $17.9m

*      Interim dividend of $0.045 per Common Share, in line with the Group’s dividend policy stated at the time of IPO

HY22HY21Change
Group revenue$51.7m$47.2+9.6%
Underlying EBITDA1$14.4m$14.5m-0.6%
Underlying EBITDA margin27.9%30.8%-2.9ppts
Underlying profit before tax1$14.4m$14.4m-0.5%
Net Cash2$17.9m$13.2m+35.2%
Interim dividend per Common Share$0.045N/AN/A
1Underlying EBITDA and underlying profit before tax are stated prior to non-cash items of amortisation of customer intangibles, LTIP expense and ASC 718-10-S99-2 share-based accounting charge. For the prior period both measures are presented on a normalised, illustrative basis and calculated on the basis that 25% of pre-bonus EBITDA is paid as bonus in line with the Group’s policy post IPO. See the Financial Review below for further detail.

2Net cash excludes long term operating lease liability

Read the full results statement here.

Forbes Tate Partners Adds Rob Mathias to Growing Public Affairs Practice

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Previously, Mathias was Chief of External Affairs at the National Park Foundation. At NPF he was responsible for the government relations, marketing and communications functions; and was also responsible for the Foundation’s advocacy, advertising, marketing and PR programming, including digital strategy and brand development. Mathias also served in various roles at Ogilvy from 1995 – 2017, including CEO of Ogilvy PR North America. In addition, Mathias was founder and president of Channel Rock Strategic Advisory.

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, traditional and digital communications, grassroots advocacy and third-party coordination, insights and polling, coalition management, and business development. FTP Is a wholly owned subsidiary of Public Policy Holding Company, Inc. (PPHC)

PPHC Announces Full Year Results for 2021

Full year expectations exceeded; encouraging momentum into 2022

Public Policy Holding Company, Inc., (“PPHC”, the “Group” or the “Company”), a leading bi-partisan, full-service US government affairs business, is pleased to announce its Full Year Results for the year ending 31 December 2021.

Financial highlights include:

  • $99.3 million revenue (2020 $77.5 million), an increase of 28.2% (24.4% organic growth)
  • $32.0 million normalised EBITDA (2020: $21.5 million), an increase of 48.7%
  • Normalised EBITDA margin of 32.2% (2020: 27.8%)
  • Normalised adjusted profit before tax of $31.8 million (2020: $21.4 million)
  • Net cash at year-end of $17.8 million following the gross $15 million ($13.8 million net of fees and FX) equity
  • Fundraise at IPO (2020: $5.9 million)
  • Dividend of $0.0065 per Common Share (for the period from 16 December 2021, the date of IPO, to 31 December 2021)

Operation highlights include:

  • Admitted to trading on AIM in December 2021, raising $15 million gross ($13.8 million net of fees and FX) to fund accelerated growth strategy and talent acquisition
  • Total number of clients increased to more than 730 (retained clients with revenues equal to or in excess of $100k per annum increasing to 347 (2020: 295))
  • No single client representing more than 2.5% of overall revenues in the year
  • Total number of employees increased to 187 (2020: 179)

Events post year-end include:

  • Recruitment of Neal Strum as Chief Legal Officer on 1 January 2022
  • Seven Letter officially launched its Environmental, Social and Governance (“ESG”) communications advisory practice in March 2022
  • Forbes Tate Partners added senior executive, Rob Mathias, to its Public Affairs practice in May 2022

The Group has a well-defined growth strategy and a strong foundation of blue-chip clients on which to build and we look forward to the future with confidence.

Stewart Hall, CEO

Stewart Hall, CEO, PPHC commented: “2021 was a milestone year for PPHC culminating in our successful admission to AIM in December 2021. The Group’s strong financial performance throughout 2021 reflects the hard work and dedication of our teams, combined with PPHC’s resilient and scalable model. Despite the challenges of COVID-19, the Company exceeded management’s expectations, has continued to attract high quality new talent and advance an exciting pipeline of acquisition opportunities. PPHC started its first year as a listed business in a strong position, with the momentum achieved in 2021 continuing into this financial year. We expect organic initiatives and M&A to broaden and deepen the Group’s leading capability, drive further market share gains and revenue growth into the coming financial year. The Group has a well-defined growth strategy and a strong foundation of blue-chip clients on which to build and we look forward to the future with confidence.”

Read the full report here

Forbes Tate Partners Adds Cannabis Industry Expert and Entrepreneur Shanita Penny to Public Affairs Practice 

WASHINGTON, D.C. – Forbes Tate Partners (FTP), a wholly-owned subsidiary of Public Policy Holding Company, Inc. (PPHC.L), today announced the addition of Shanita Penny as Senior Vice President to its public affairs and cannabis practices. Penny brings extensive experience working as a cannabis professional, small business advocate, and an entrepreneur who has played a crucial role in helping reform cannabis laws and advance equitable policies. She will continue as a Senior Advisor to the Coalition for Cannabis Policy, Education, and Regulation (CPEAR), which represents issue experts and a vast group of stakeholders from regulated industries committed to establishing a responsible and equitable federal regulatory framework for cannabis in the United States.

“I can’t think of a better time to welcome a supply chain expert and small business advocate like Shanita Penny to the Forbes Tate team,” said Founding Partner Jeff Forbes. “Her vast knowledge on emerging markets, consumer safety, and competition policy is a boon to our clients as they navigate today’s rapidly changing economic environment. I’m also looking forward to the work she will continue to do on reforming cannabis at the federal level and advancing FTP as a thoughtful leader in this space.” 

“I’m excited to be joining Forbes Tate’s accomplished team during an explosion of support for cannabis reform at both the state and federal level,” said Shanita Penny. “As conversations about federal cannabis regulation progress, I’m eager to provide our clients the counsel necessary to successfully navigate this dynamic landscape. I also look forward to broadening the firm’s reach and shaping responsible policies for businesses and consumers alike.”

Before joining FTP, Penny served as President of the Minority Cannabis Business Association (MCBA) where she advocated for social equity policies in the industry, such as increasing diversity, expanding equal access, and promoting economic empowerment in communities most impacted by the war on drugs. She has lobbied on Capitol Hill with the National Organization for the Reform of Marijuana Laws (NORML) to help reform federal cannabis laws. She founded a boutique cannabis consultancy, Budding Solutions, to help clients establish and scale compliant, successful cannabis businesses. She also co-founded DocHouse, a craft cannabis cultivator and manufacturer acquired by Ayr Wellness. Penny currently serves on the Board of Directors for the Alliance for Sensible Markets and on the Advisory Board of Regennabis, and Shoki Beverages. 

Shanita Penny is internationally recognized for her prowess in management consulting, having spent over a decade assisting Fortune 500 companies improve business performance. She holds an M.B.A. from the University of Baltimore and Towson University where she was a Wright Global Scholar. She earned her B.S. in Transportation and Logistics Management at North Carolina Agricultural & Technical State University.

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Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, traditional and digital communications, grassroots advocacy and third-party coordination, insights and polling, coalition management, and business development. FTP Is a wholly owned subsidiary of Public Policy Holding Company, Inc. (PPHC)

Issue One Hires Lott, Crossroads Strategies for Electoral Reform Push

From Politico Influence on 3/22/2022

Issue One, the political reform advocacy group, has hired a team of lobbyists from Crossroads Strategies that includes former Sen. Trent Lott to push for updates to the Electoral Count Act, the 19th-century law that governs certification of presidential elections. A bipartisan group of senators is working on potential reforms to the law, which Issue One argues in a blog post on its website has numerous gaps and ambiguities that were revealed in the aftermath of the 2020 election and “exposed the nation to enormous risks.”

Crossroads’ Mathew ​Lapinski and Alex Gleason will also work on the account. Crossroads is the only outside lobbying firm currently on retainer for Issue One.

Issue One

Roll Call: K Street firms starting to tap private equity, even go public

March 26, 2021 from Roll Call by Kate Ackley

The K Street firm Subject Matter, one of Washington’s top-grossing lobbying shops, recently announced a deal with a private equity outfit from Los Angeles, Coral Tree Partners. 

Though the firms didn’t disclose the specifics, they billed the arrangement as a partnership that Subject Matter founder Steve Elmendorf said would fund expansion into new services and beyond Washington. 

It’s the latest in a string of similar deals as the influence sector seeks out investment dollars, often to hire up in areas such as polling, public relations, digital and grassroots organizing and state-level lobbying. Some policy and lobbying shops have inked deals with private equity firms, and more are likely on the way. In another twist for the industry, a group of prominent Beltway firms banded together and went public on a stock exchange in London late last year. 

These moves represent a clear shift from two decades ago when advertising conglomerates, such as Interpublic Group of Cos., WPP plc and Omnicom, gobbled up many of K Street’s biggest operations. Few of those acquisitions worked out in the long run, and many ended with firms buying back their independence or simply closing up shop altogether when name partners and rainmakers departed, unusually after about five years when their payouts ended. 

Whether this new wave of deals will turn out better remains to be seen. 

We’re nowhere close to done… we’re just getting started.

Stewart Hall, CEO, PPHC

Lobbying has been a resilient business, flourishing last year with $3.7 billion in revenue covered by public disclosure laws. But the business was not immune to the downturn of the late aughts, and some lobbyists say they’re worried that the boom of the past few years, as the White House and Congress crafted massive packages to shore up the pandemic-wrecked economy, may fade into congressional stalemate if the 2022 midterms produce divided government once again. 

“We’ve obviously come out of a two-year high-growth cycle, and going into the next year, I’m nervous about a potential contraction if divided government prevents legislation,” said Cristina Antelo, a Democratic lobbyist who runs the independent firm Ferox Strategies. “There could be consolidation with some of these smaller shops seeking economies of scale and increased expertise.”

Firms pursuing new investments see big opportunities ahead and say they expect the influence industry to grow, especially with possible access to new infusions of cash. 

A matter of growing influence

Subject Matter was the product of a merger between two firms in 2015 with the idea of offering clients lobbying and public relations services, but Elmendorf, once a senior aide on the Hill to then-House Democratic leader Richard Gephardt of Missouri, said his team had even bigger ambitions. 

“If we want to do more, invest more and potentially expand our geography, this will give us the expertise and the capital,” Elmendorf said of his motivations for the deal with Coral Tree. “None of us are businesspeople. We don’t have MBAs. So having some financial capital and expertise can help us get to a new level and expand our business.”

Subject Matter’s client roster includes Amazon, Goldman Sachs, Meta, Pfizer and UnitedHealthcare, according to recent disclosures. The firm hauled in nearly $20 million in federal lobbying fees that are publicly reported, though that’s not the total of its revenue. 

“I think the Washington and public policy marketplace is very interesting and attractive right now,” Elmendorf added. “There is so much going on that is so potentially disruptive for companies and organizations. They need to get into this more.”

Other firms that have announced receiving private equity investments include Hamilton Place Strategies, which closed a deal last year with Falfurrias Capital Partners. Hamilton Place founder Tony Fratto did not respond to a request for comment. 

Ken Spain, who founded the firm Narrative Strategies and previously managed communications and public affairs for what was known as the Private Equity Council and is now the American Investment Council, said investors see potential in K Street enterprises. 

“Private equity funds have found a way to derive tangible value from an industry once perceived as intangible and relationship-driven,” he said in an email. “One of the ways private equity has unlocked value is by combining data or research assets with the strategic capabilities of a communications practice.” 

Going public

As other firms pursue deals with private equity enterprises, five prominent shops joined together and recently went public on the Alternative Investment Market, a unit of the London Stock Exchange for smaller companies that often pose a higher risk to investors. 

The firms include Forbes Tate Partners, Crossroads Strategies, Seven Letter, O’Neill and Associates and the Alpine Group. They maintain their independent operations and client rosters but share human resources and lobbying disclosure compliance functions under the umbrella Public Policy Holding Co., which is the entity listed on the AIM. 

The K Street holding company opted for the AIM because it caters more to smaller businesses and has less in the way of ongoing costs associated with it, said Stewart Hall, a longtime lobbyist and onetime aide to Alabama GOP Sen. Richard C. Shelby. He said the new public company was too small for the NASDAQ.

Hall, who serves as CEO of the Public Policy Holding Co., has seen the changes in business trends on K Street up close. He was a founder of the Federalist Group, which sold in 2005 to the WPP-owned PR firm Ogilvy. He left in 2010 to form Crossroads, which now includes former Sens. Trent Lott, a Republican from Mississippi, and John Breaux, a Louisiana Democrat. Clients include Airlines for America, Google and Nissan.

The holding company went public in December and has been a relatively stable stock. 

Hall said going public was an appealing option because it allows each firm to reward its talent with stock options, and “that’s a whole new ballgame. Most people in this town, in this business, have never had meaningful ownership.”  

But the name partners and former members of Congress stand to benefit the most if the stock price eventually takes off, according to an informational document filed in the UK. The filing explains that part of the reason for listing was to provide funding for more acquisitions and expansions, including into state capitals.

The document says that the firms together represent about 700 clients, 295 of which pay in excess of $100,000 per year. It describes the group as made up of “independent firms that offer public affairs, crisis management, lobbying and advocacy services on behalf of corporate, trade association and non-profit client organisations.”

It also described some of the financials and cited several partners  as locked-in selling shareholders, including Seven Letter founder Erik Smith, Jeffrey Forbes of Forbes Tate, Breaux, Lott and Hall. 

All the firms in the group, Hall said, seek to grow.

“We’re nowhere close to done,” Hall said. “We’re just getting started.”

Seven Letter’s Smith said he was looking for a way to lure new investment but didn’t want to relinquish control of the business, as was often the case when lobby firms sold to advertising conglomerates. 

For entrepreneurs like me, the question is: How do you do transaction where you’re able to retain leadership control…while also having the possibility of seeing that business grow?

Erik Smith, CEO, Seven letter

“For entrepreneurs like me, the question is: How do you do a transaction where you’re able to retain leadership control of the organization you started and care a lot about while also having the possibility of seeing that business grow?” said Smith, whose firm’s clients include Ford Motor Co., the U.S. Conference of Mayors and Major League Baseball. 

Lobbyists across firms say clients increasingly want more services, such as polling and digital communications, and those practices help “condition environments for policymakers to act,” Hall said. 

“Our clients, for example, are spending more money than ever to manage both political risk and opportunity — not just the federal government, but states and globally,” Hall said. “It’s a much more complex and expensive puzzle.” 

Old days are gone

On the business side of lobbying, many of the firms that sold out to big advertising conglomerates decades ago bought back their independence, including Cassidy & Associates, once the city’s top-grossing lobby firm, and BGR Group. 

“This is a growth market,” said Bob Wood, chairman and CEO of BGR. “I don’t think there’s one model of success. 

“There are certainly these larger rollups occurring, but you’re also seeing a boom in boutique firms, small firms, where people want to control our own destiny,” he added. “The model that we use, we haven’t decided. What we’re doing now allows us to be competitive. I think it’s exciting to see this type of investment in our field, and growth. And we expect to be a big part of that in the future.” 

Hall, too, sees immediate change on the near horizon for the business of K Street. 

“The influence industry and all its tools, I think it’s going to standardize and scale,” Hall said. “It’s been mom-and-pop for a long time, but our clients are requiring the scale. I think we’re at the beginning of something, not close to an endpoint. It may be a trickle right now, but I have a feeling it will turn into a torrent in the next 24 months.”