Case Study

Out of the Starting Gate with the NTRA

The Challenge

The National Thoroughbred Racing Association (NTRA) retains the Alpine Group to address a number of significant national issues and trends facing the industry. Whether it was the rapid growth of online gaming or the impact of tax policy on horse owners and even horse bettors, the NTRA needs a consistent strategy to combat federal threats and take advantage of opportunities in a rapidly changing federal climate.


  • Position the industry as a multi-billion dollar agricultural enterprise representing tens of thousands of jobs across the nation on breeding farms, horse tracks and sales outlets.  
  • Expand the industry’s relationships with key decision-makers, elected officials and staff in Washington. 
  • Grow and leverage HORSE PAC, the NTRA’s pollical action committee


  • The collaboration between the NTRA and the Alpine Group has resulted in a winning wager for the industry as its presence and level of success in Washington has resulted in numerous legislative victories, including:
    • Supporting Industry expansion  into legal online gaming
    • Improved the tax treatment allowed for Thoroughbred horses