OUR WORK
We’ve helped x companies do y
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CASE STUDY
Led an Advocacy Campaign to Increase Access to Naloxone
THE CHALLENGE
A small pharmaceutical company needed help positioning themselves, and their anti-overdose product, at the state and federal level as part of the ongoing debate to address the opioid crisis.
SOLUTION
- FTP used state level research to build an internal campaign strategy and create messaging that would resonate across core audiences.
- FTP used publicly releasable data to reinforce the importance of critical state-level naloxone policy changes.
RESULTS
- FTP’s insights helped the company hone its messaging and positioning.
- Publicly released results helped generate necessary momentum among key policy decision-makers.
- The company was able to gain policy changes in targeted states where momentum previously lagged..