Case Study

Led an Advocacy Campaign to Increase Access to Naloxone

The Challenge

A small pharmaceutical company needed help positioning themselves, and their anti-overdose product, at the state and federal level as part of the ongoing debate to address the opioid crisis.


  • FTP used state level research to build an internal campaign strategy and create messaging that would resonate across core audiences.
  • FTP used publicly releasable data to reinforce the importance of critical state-level naloxone policy changes.


  • FTP’s insights helped the company hone its messaging and positioning.
  • Publicly released results helped generate necessary momentum among key policy decision-makers.
  • The company was able to gain policy changes in targeted states where momentum previously lagged..