The Challenge
An outdoors-focused trade association wanted to elevate their brand in D.C. and become an influential player in passing legislation to strengthen America’s public lands, waterways, and climate resiliency. The plan would also need to be cognizant of the economic hardships created by COVID-19 and the power of the outdoor industry – with the help of smart federal policy – to support healthy families and thriving local economies.
solution
- FTP developed a communications plan that worked in tandem with the government relations strategy and included regional media outreach in states based on congressional targets, relationship development with Beltway reporters, and internal member communications.
- FTP created social media toolkits, placed op-eds in key states, sent letters of support to decisionmakers, and conducted traditional press outreach to advance the group’s legislative priorities.
results
- The campaign created a surround sound of voices advocating for a historic conservation bill, which resulted in the Senate and House passing it on a bipartisan vote. The bill was signed into law in 2020.
- The trade association was quoted in several earned media pieces, secured meetings with key lawmakers, and laid the groundwork for continued advocacy and success under the Biden administration.