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CASE STUDY

Gave rural voters a voice in Washington D.C.

THE CHALLENGE

A newly formed organization seeking to engage political campaigns to address rural issues needed to secure top-tier media coverage at launch, becoming a go-to for Beltway audiences looking for a “rural take” on the national conversation.

SOLUTION

  • Launched an aggressive media outreach strategy, including:
  • Organizing meetings with national reporters for board members
  • Pitching reports, analyses, and polling for article features
  • Pitching spokespeople to cable, radio, online, and print media
  • Creating a monthly podcast featuring thought leaders including David Axelrod and Dr. Julio Friedmann

RESULTS

  • Organization became widely followed on social media by presidential campaign staff, party leadership, and journalists writing about rural voters
  • Media hits included Axios, ABC, CNN International, The Washington Post, The Atlantic, Associated Press, and MSNBC
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