The Challenge
Recognizing growing enthusiasm for greater coordination among California’s largest corporations, Lucas Public Affairs (LPA), in collaboration with the Pacific Institute, the World Environment Center and Ecolab, launched the California Water Resilience Initiative (CWRI) at a successful event in October 2023. CWRI is designed to bring together corporate leaders from across California to work towards reducing, reusing and restoring water. LPA continues to provide top-tier strategic communications support to the CWRI as it engages with leading corporations in the world’s fifth largest economy.
solution
- LPA provided event strategy and logistics management, including speaker and state official outreach and media engagement.
- LPA secured a keynote speech from the State Water Resources Control Board Chair who continues to engage with the CWRI with his staff.
- LPA secured ongoing participation from the Department of Water Resources and major companies, including Starbucks, Walmart, General Mills and more.
results
- Over 35 private companies and five leading environmental organizations and state agencies joined the launch event.
- The event’s success was followed by three quarterly, virtual convenings that have engaged over 60 organizations.
- As the landscape of corporate water stewardship evolves, the CWRI will continue to recruit companies and align existing corporate water stewardship initiatives with state goals.