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CASE STUDY

Creating a targeted digital campaign to bolster advocacy strategy

THE CHALLENGE

FTP was tasked with running an advocacy campaign to prevent national park land from being reduced in size.

SOLUTION

  • To best reach Members of Congress, the Administration, and key advocates in state, FTP ran a grassroots campaign, coupled with a targeted digital campaign.
  • Using social sentiment analysis, FTP was able to use mimic language used by target audiences and identify key online influencers.
  • The social campaign amplified any earned media with a small, targeted digital buy.

RESULTS

  • Using social sentiment analysis, FTP was able show concrete results for the client, including:
  • Analysis before and after the online conversation in key states; and
  • Metrics showing how the digital campaign bolstered the advocacy campaign
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