The Challenge
A hospital association struggled to assert themselves as a leader on a variety of legislative issues being discussed during legislative hearings in Congress. Partly because they lack relationships in Member’s offices, but also because they struggled to deliver an effective message.
solution
- FTP created an advocacy initiative, with dedicated microsite and all collateral materials.
- FTP provided wraparound strategic communications services, including placing op-eds in beltway media, conducting traditional press outreach, and managing all social media content and strategy.
- We developed a plan to host a series of briefings for Hill staffers and stakeholders with key caucuses in Congress. These briefings were broadcast live on Zoom, Facebook and uploaded on Youtube.
results
- The association has now participated in several congressional hearings.
- Established the association as a thought leader especially in the conversation regarding children’s mental health.
- Generated dozens of interviews and clips in national media outlets including NPR, Washington Post, NY Times, Politico and 60 minutes.
- Conducted first congressional briefing with over 100 congressional staff and stakeholders logging in for the duration of the event.