NEWS & INSIGHTS
October 28, 2021 • News
Seven Letter Celebrates Growth
WASHINGTON – Seven Letter, a bipartisan, full-service strategic communications firm with offices in Washington and Boston, announced today the addition of Kris Fetterman, Anthony Thomas, Madeline Reynolds and Erin Hill to its growing team. These additions are to the firm’s Washington, Boston and Seven Letter Insight teams.
The firm also announced today additional staff and leadership moves as a result of firm growth, including naming Catherine Adamchak a partner, founding partner Allison Fastow as head of Seven Letter talent and engagement, and director Holly Jackson to a leadership role in the firm’s grassroots and grasstops advocacy practice.
“In the three years since we first launched Seven Letter, we’ve enhanced our digital offering through Seven Letter Labs, expanded our geographic footprint through a merger with Boston-based O’Neill and Associates and established a public opinion research practice through Insight,” said founding partner Trevor Francis. “Today’s announcement of new hires and exciting new leadership roles represents success in what we’ve done over the last three years, but also an important investment in the future capabilities of the firm, both in terms of the support we can offer our clients and internal capacity building for our own staff. It’s an exciting time to be at Seven Letter.”
Fetterman, who was previously with the firm for several years, returns as a director after serving most recently as a writer for philanthropist Melinda French Gates and her investment and incubation company, Pivotal Ventures. Prior to his time with Pivotal Ventures, Kris was on the speechwriting team of the 2016 Democratic National Convention and penned over 500 speeches as the speechwriter for U.S. Rep. Rosa DeLauro—who now chairs the House Appropriations Committee.
Reynolds joins as a content specialist for strategic communications based in Boston. With an administrative and financial background, Hill joins as the firm’s new Manager of Operations.
Thomas, who recently completed a fellowship with Seven Letter, joins as a content specialist in the firm’s expanding messaging and opinion research practice, Seven Letter Insight, launched one year ago this fall.
“We’re excited about the rapid growth we’ve seen in Insight’s first year,” said partner and head of research, Matt George. “In order to make informed decisions and communicate about them effectively, policymakers, business leaders and non-profits need an accurate and honest measure of public opinion. Our clients deserve thoughtful, well-executed qualitative and quantitative research that creates a blueprint for successful strategic communications. And that’s exactly what Insight consistently provides. We’re thrilled to welcome Anthony to the team.”
Fetterman, Hill and Thomas work in Seven Letter’s Washington office and Reynolds in Boston.
The firm also announced that several long-tenured employees with the firm are assuming new leadership roles.
Catherine Adamchak, formerly the firm’s Chief of Staff, has been named a Partner and will serve as Head of Finance & Operations, supported by new hire Erin Hill. Recent capability and geographic expansions, along with organic growth, have increased Seven Letter’s revenue by nearly 400% since Adamchak first joined the firm, and the promotion reflects the maturation of her role in the integration of those expansions, her management of a headcount that has nearly quadrupled, and the increased financial, legal and infrastructure commitments of the agency.
Allison Fastow, one of the firm’s founding partners, is becoming Head of Talent & Engagement, a new role in which she will oversee the professional development of all staff and manage the integration and execution of client service best practices across the firm’s numerous offerings.
Holly Jackson, a director with the firm, is taking on a leadership role with Seven Letter’s growing grassroots & grasstops advocacy practice. In this role, she will help manage Seven Letter’s 50-state field network of communications experts working to mobilize on-the-ground voices to advance clients’ interests.
Seven Letter is a full-service strategic communications firm with specialties in crisis communications, creative content development, brand and reputation management, public affairs, digital strategy and grasstops/grassroots mobilization. In 2019, Seven Letter launched Seven Letter Labs, expanding and enhancing its digital strategy services. The firm’s 2020 merger with the communications practice of Boston-based O’Neill and Associates expanded the firm’s geographic footprint, its team and reach. In 2020, Seven Letter launched Seven Letter Insight, an opinion and messaging research offering. Seven Letter was named to the 2020 PR News Agency Elite Top 100 and is a multi-year “PR News Top Places to Work” award winner, with senior leaders of the firm also receiving awards for industry excellence from PR Week, PR News and other outlets.
Seven Letter and O’Neill and Associates are member companies of PPHC, the Public Policy Holding Company.